Novemer 13, 1 – 5 PM

In this masterclass, we’ll explore why Christian schools should be vision-driven (as opposed to mission-led) and how to link your vision to the story you tell through your leadership, communication, marketing, differentiation, and customer service. You’ll learn practical tips on how to generate more leads (prospective families) and close more leads (enrolling students) using the proven power of word-of-mouth referrals, digital marketing, and story branding.
Topics will include:

  • clarifying vision & mission (defining outcomes)
  • thinking through the story we tell (messaging)
  • digital marketing (the right strategies for website, social media, Google, & email)
  • word-of-mouth marketing (how to get promoters promoting)
  • enrollment closing process (how to get more prospective families to enroll)
  • retention strategies & parent satisfaction (how to keep more of your current families)
  • the future of schools (transitioning from college-prep to future-ready)
  • tuition & financial aid as an enrollment strategy (how to handle the money issue with prospective families)
  • getting started (creating an action plan and marketing calendar)

Jim McKenzie

Over the past 10 years, Jim has more than tripled The Rock School’s enrollment from 140 students to more than 435 students. In the process, the school has maintained strong retention rates, extremely high national parent satisfaction scores, and was even able to increase tuition more than 50% during a tumultuous economic period. In this Masterclass, Jim will tell you how he did it and how he has helped hundreds of school leaders grow their schools too.


$79/person or $99/group (up to 6 people from the same school)

Wyndham Resort Orlando


Wyndham Resort Orlando

8001 International Dr
Orlando, FL 32819

Register Today!